{"id":2825,"date":"2026-04-07T07:28:03","date_gmt":"2026-04-07T07:28:03","guid":{"rendered":"https:\/\/autosmarts.co\/en\/?page_id=2825"},"modified":"2026-09-17T11:17:20","modified_gmt":"2026-09-17T11:17:20","slug":"about-us","status":"publish","type":"page","link":"https:\/\/autosmarts.co\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

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Built from the field. Refined for
The industry.<\/span><\/h1>\n

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AutoSmart wasn’t built in a boardroom. It was built by people who had spent years doing field audits and knew exactly what wasn’t working.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 66%|rgba(246,187,124,0.51) 100%” custom_padding=”50px||80px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_class=”story” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|true|false” custom_css_free_form=”.story .et_pb_column {|| display:block;||}” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” header_font=”circular-std|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”56px” header_2_font=”circular-std|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”35px” custom_margin=”||0px||false|false” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Our Founder Story<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”60px|10px||10px|false|false” custom_css_free_form=”selector{|| display: flex;|||| justify-content: center;||}||@media(max-width:1024px){|| selector{|| display:block;|| }||}” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/autosmarts.co\/en\/wp-content\/uploads\/2026\/04\/Naseef-1.webp” title_text=”Naseef (1)” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”30px|30px||30px|false|true” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” custom_css_free_form=”selector{|| display: flex;|| flex-direction: column;|| justify-content: center;||}||@media(max-width:1024px){|| selector{|| display:block;|| }||}” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” text_font=”circular-std|–et_global_body_font_weight|||||||” text_text_color=”#000000″ text_font_size=”18px” module_alignment=”center” custom_margin=”24px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

When I first worked with audit teams, I realized the problem wasn\u2019t the audit itself. It was the prep, coordination, and the fact that data reached leadership weeks too late.<\/span>
<\/span>
Existing tools didn\u2019t fit automotive workflows, so we built AutoSmart for field teams. Today, it helps OEM teams cut audit cycles from weeks to days with real-time visibility.<\/span><\/p>\n

[\/et_pb_text][et_pb_heading title=”Naseef Umar” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_text_color=”#131a1a” title_font_size=”24px” custom_margin=”||8px||false|false” title_font_size_tablet=”24px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”- CEO & Founder” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_text_color=”#131a1a” title_font_size=”16px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” title_font_size_tablet=”16px” title_font_size_phone=”16px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”40px|0px|40px|0px|true|true” custom_padding_tablet=”40px|0px|40px|0px|true|true” custom_padding_phone=”20px|0px|20px|0px|true|true” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” module_class=”audit-column” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”1440px” module_alignment=”center” custom_padding=”|0px||0px|false|true” custom_padding_tablet=”|15px||15px|false|true” custom_padding_phone=”|15px||15px|false|true” custom_css_free_form=”.audit-column{|| display: flex;|| justify-content: center;||}||||@media (max-width: 1000px){|| .audit-column{|| \tgap: 20px;|| }||}||||@media (max-width: 640px){|| .audit-column{|| flex-direction: column;|| gap: 0;|| padding-top: 0;|| padding-bottom: 10px;|| }|| .audit-column:nth-child(odd) {|| display: flex;|| flex-direction: column-reverse;|| gap: 20px;|| }||}||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/autosmarts.co\/en\/wp-content\/uploads\/2026\/04\/what-naseef-saw-in-the-field.webp” title_text=”what-naseef-saw-in-the-field” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”audit-content-column” _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”.audit-content-column{|| display: flex;|| flex-direction: column;|| justify-content: center;||}” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#18222b” text_font_size=”24px” text_line_height=”130%” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”16px||0px||false|false” global_colors_info=”{}”]<\/p>\n

What Naseef saw in the field<\/span><\/p>\n

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Working alongside experienced field teams, Naseef watched time disappear into prep, coordination, and paperwork, before an audit even began. Leadership was making decisions on data that was already three weeks old. A broken process that everyone accepted, because there was nothing better.<\/span><\/p>\n

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Why existing tools failed<\/span><\/p>\n

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Every generic tool on the market treated automotive dealer audits like any other checklist exercise. They ignored the complexity of large dealer networks, multi-market rollouts, and the specific workflows of the Automotive industry.<\/span><\/p>\n

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How AutoSmart was built to solve it<\/span><\/p>\n

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Naseef started his career as auditor on the ground. He understood how cumbersome it was to conduct such audits in the real world and decided to work backwards. Every feature – from offline mobile support to drill-down dashboards – was built around how automotive field teams actually operate.<\/span><\/p>\n

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Where AutoSmart is today<\/span><\/p>\n

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AutoSmart is now trusted by OEM field teams across 35+ markets<\/strong>, helping automotive organisations cut audit cycles from weeks to days \u2014 and giving leadership the real-time visibility they never had before. Dealer groups that once ran on spreadsheets and WhatsApp threads have replaced their manual processes for good.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/autosmarts.co\/en\/wp-content\/uploads\/2026\/04\/where-autosmart-is-today.webp” title_text=”where-autosmart-is-today” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”80px|0px|80px|0px|true|false” custom_padding_tablet=”80px|0px|80px|0px|true|true” custom_padding_phone=”40px|0px|40px|0px|true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”circular-std|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”56px” header_2_font=”circular-std|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”35px” custom_margin=”||0px||false|false” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Our Team<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1440px” module_alignment=”center” custom_padding=”|0px||0px|false|true” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”|15px||15px|false|true” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][difl_advanced_person ap_name=”Naseef Umar” ap_role=”CEO & Founder” ap_description=”<\/p>\n

<\/span><\/span>Naseef drives the vision and ensures AutoSmart is built around real field need.<\/span><\/p>\n

” content_margin=”16px||16px||false|false” details_wrapper_margin=”16px||||false|false” _builder_version=”4.27.7″ _module_preset=”default” name_text_color=”#ed8723″ description_text_color=”#000000″ content_line_height=”1.3em” child_filter_saturate=”0%” hover_enabled=”0″ border_radii_photo_border=”on|24px|24px|24px|24px” global_colors_info=”{}” title_text=”naseef-new” ap_photo=”https:\/\/autosmarts.co\/en\/wp-content\/uploads\/2026\/04\/naseef-new.webp” sticky_enabled=”0″][\/difl_advanced_person][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][difl_advanced_person ap_name=”Ejaz Muhammed” ap_role=”CTO & Founder” ap_description=”<\/p>\n

<\/span><\/span><\/span>Ejaz leads the tech, building a reliable and scalable platform for field teams.<\/span><\/p>\n

” content_margin=”16px||16px||false|false” details_wrapper_margin=”16px||||false|false” _builder_version=”4.27.7″ _module_preset=”default” name_text_color=”#ed8723″ description_text_color=”#000000″ content_line_height=”1.3em” child_filter_saturate=”0%” hover_enabled=”0″ border_radii_photo_border=”on|24px|24px|24px|24px” locked=”off” global_colors_info=”{}” title_text=”Ejaz” ap_photo=”https:\/\/autosmarts.co\/en\/wp-content\/uploads\/2026\/08\/Ejaz.png” sticky_enabled=”0″][\/difl_advanced_person][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][difl_advanced_person ap_name=”Ishaq Bhat” ap_role=”CRO & Co-Founder” ap_description=”<\/p>\n

<\/span><\/span><\/span>Ishaq drives growth, bringing AutoSmart to the right customers and markets.<\/span><\/p>\n

” content_margin=”16px||16px||false|false” details_wrapper_margin=”16px||||false|false” _builder_version=”4.27.7″ _module_preset=”default” name_text_color=”#ed8723″ description_text_color=”#000000″ content_line_height=”1.3em” child_filter_saturate=”0%” hover_enabled=”0″ border_radii_photo_border=”on|24px|24px|24px|24px” locked=”off” global_colors_info=”{}” title_text=”Ishaq” ap_photo=”https:\/\/autosmarts.co\/en\/wp-content\/uploads\/2026\/08\/Ishaq.jpg” sticky_enabled=”0″][\/difl_advanced_person][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Built from the field. Refined forThe industry.AutoSmart wasn’t built in a boardroom. It was built by people who had spent years doing field audits and knew exactly what wasn’t working.Our Founder StoryWhen I first worked with audit teams, I realized the problem wasn\u2019t the audit itself. It was the prep, coordination, and the fact that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"difl_page_category":[],"class_list":["post-2825","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/pages\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":64,"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/pages\/2825\/revisions"}],"predecessor-version":[{"id":4752,"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/pages\/2825\/revisions\/4752"}],"wp:attachment":[{"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"difl_page_category","embeddable":true,"href":"https:\/\/autosmarts.co\/en\/wp-json\/wp\/v2\/difl_page_category?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}