Service Marketing Checklist
Covers service reminders, seasonal campaigns, lapsed customer campaigns, AMC promotion, extended warranty promotion, and campaign conversion.
Sample Audit Programs
For the complete checklist, and scoring criteria download the file
1. Is a service reminder process in place that contacts customers at the appropriate interval before their next scheduled service is due, using at least two contact channels?;
2. Is service reminder content personalised by vehicle model and last service date, rather than sending a generic reminder to all customers?;
3. Are seasonal service campaigns (e.g., pre-summer, pre-winter checks) planned and activated in advance of the relevant season, not reactively?;
4. Is campaign response rate (reminders sent versus appointments booked) tracked and used to refine future reminder timing and messaging?;
5. Is a lapsed customer segment defined and maintained in the DMS, identifying customers with no service visit within the defined lapse period?;
6. Is a dedicated outreach programme for lapsed customers in place, using a distinct offer or message appropriate to a re-engagement context?;
7. Is lapsed customer outreach tracked to capture reason for lapse where possible (competitor, vehicle sold, relocation, dissatisfaction)?;
8. Is lapsed customer recovery rate (returned customers as a proportion of those contacted) tracked and reviewed?;
9. Are Annual Maintenance Contract (AMC) or prepaid service plan offers actively promoted to eligible customers at the point of service delivery?;
10. Are extended warranty options proactively communicated to customers approaching or past the standard warranty expiry, not only when the customer asks?;
Customizable Audit Programs to Suit Your Business Needs
يتيح لك نظامنا المرن إنشاء قوائم أسئلة مخصصة، وتجميعها في برامج مفيدة، وضمان الامتثال عبر مختلف الأقسام. قم بمعاينة نماذج البرامج وقوائم الأسئلة لفهم كيف يمكنك تحسين عملية التدقيق بسهولة.