Marketing Asset Management Checklist
Covers availability of approved creatives, brochures, videos, images, campaign guides, dealer access, version control, and outdated asset removal.
Sample Audit Programs
For the complete checklist, and scoring criteria download the file
1. Are current brochures, creatives, and campaign guides for all active models and offers available to the dealership without delay?;
2. Have all locally used marketing assets (creatives, images, videos) been formally approved by the central marketing team before use?;
3. Are video and digital assets (product films, social content) provided in the correct format and resolution for the dealership's intended use (screen, social, print)?;
4. Is a complete campaign guide (usage instructions, placement requirements, do's and don'ts) provided alongside every asset pack?;
5. Do relevant dealership staff have working access to the central digital asset library or distribution platform?;
6. Is a defined process in place for dealership staff to request assets not already available in the standard distribution pack?;
7. Are asset downloads or distributions logged, allowing the marketing team to confirm which dealers have received current materials?;
8. Is technical support available to dealership staff who encounter issues accessing or using distributed digital assets?;
9. Is each asset clearly labelled with a version number or date, allowing staff to confirm they are using the current version?;
10. Is there a single source of truth (one platform/folder) for current assets, rather than multiple unsynchronised distribution channels?;
Customizable Audit Programs to Suit Your Business Needs
يتيح لك نظامنا المرن إنشاء قوائم أسئلة مخصصة، وتجميعها في برامج مفيدة، وضمان الامتثال عبر مختلف الأقسام. قم بمعاينة نماذج البرامج وقوائم الأسئلة لفهم كيف يمكنك تحسين عملية التدقيق بسهولة.