قائمة التحقق من تسويق الخدمات
تغطي تذكيرات الخدمة، والحملات الموسمية، وحملات العملاء غير المتفاعلين، وترويج عقود الصيانة، وترويج الضمان الممتد، ومعدل تحويل الحملات.
نماذج برامج التدقيق
للحصول على قائمة التحقق الكاملة ومعايير التقييم، قم بتنزيل الملف
[email_download_form]
1. Is a service reminder process in place that contacts customers at the appropriate interval before their next scheduled service is due, using at least two contact channels?;
2. Is service reminder content personalised by vehicle model and last service date, rather than sending a generic reminder to all customers?;
3. Are seasonal service campaigns (e.g., pre-summer, pre-winter checks) planned and activated in advance of the relevant season, not reactively?;
4. Is campaign response rate (reminders sent versus appointments booked) tracked and used to refine future reminder timing and messaging?;
5. Is a lapsed customer segment defined and maintained in the DMS, identifying customers with no service visit within the defined lapse period?;
6. Is a dedicated outreach programme for lapsed customers in place, using a distinct offer or message appropriate to a re-engagement context?;
7. Is lapsed customer outreach tracked to capture reason for lapse where possible (competitor, vehicle sold, relocation, dissatisfaction)?;
8. Is lapsed customer recovery rate (returned customers as a proportion of those contacted) tracked and reviewed?;
9. Are Annual Maintenance Contract (AMC) or prepaid service plan offers actively promoted to eligible customers at the point of service delivery?;
10. Are extended warranty options proactively communicated to customers approaching or past the standard warranty expiry, not only when the customer asks?;
برامج تدقيق قابلة للتخصيص لتناسب احتياجات أعمالك
يسمح لك نظامنا المرن بإنشاء قوائم أسئلة مخصصة، وتجميعها في برامج ذات دلالة، وضمان الامتثال عبر مختلف الأقسام. استعرض نماذج البرامج وقوائم الأسئلة لتفهم كيف يمكنك الارتقاء بعملية التدقيق لديك بسهولة.