Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
A parts department often looks fine at a glance. Shelves are full, bins are numbered, and the system shows stock on hand. Yet service lanes slow down, technicians wait, customers complain about delays, and staff deal with strains or minor injuries. In many...
A parts department can quietly become the source of delays, customer frustration, and revenue leakage if it is not checked regularly. Even small gaps, missed receipts, outdated ETAs, or unmanaged back-orders, can affect workshop flow and customer satisfaction scores....
Your service lane lives or dies by parts discipline. When ETAs are guessed, back-orders sit without updates, or VOR parts wait hours to be receipted, the impact shows up fast, missed promises, stalled repairs, frustrated customers, and falling CSI. Clear,...