Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
In automotive audits, clarity is everything. When standards are open to interpretation, disagreements follow, that can slow operations, damage trust, and impact brand reputation. This is where visual evidence in automotive audits has become essential. A single,...
Audits are meant to bring clarity, control, and accountability. But when the audit process itself is slow or fragmented, the value of the audit is reduced. This is still common in organizations that rely on paper based audit systems. Files are printed, filled,...
Operational audit management software can save your dealership from costly mistakes. Missed checks, delayed follow-ups, and inconsistent processes often cause compliance problems. Small issues can quickly turn into big losses or failed audits. That’s where operational...