Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
Outsourcing audits has evolved way beyond traditional financial reviews. Nowadays, organizations across automotive, manufacturing, retail, and service sectors are outsourcing various audits to audit management platforms to improve efficiency, accuracy, and oversight....
In the automotive industry, maintaining consistent quality and compliance across dealerships is a big challenge. AutoSmart Audit is built precisely for this: to help automotive businesses standardize and streamline their dealer audits, compliance checks, and...
The automotive ecosystem includes a plethora of networks between manufacturers, integrators, dealers and OEMs. Precision, brand consistency, and compliance are indispensable constituents of today's automobile environment, with quality control becoming paramount. ...