Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
The operational shift in auto repair shops has brought about overhauling changes to the automotive industry. This shift is powered by automation. Automation has influenced change in all aspects of every industry. Paperless audits are a consequent outcome of these...
Dealer audits usually go on for days and sometimes even weeks. The process is overlong and requires assiduous work for weeks, even after the audit. With the recent upgrades in technology and surge in customer demands, both automotive dealerships and manufacturers have...
Outsourcing audits has become a strategic move for companies looking to improve efficiency, reduce operational load, and gain objective insights into performance.Whether it’s dealer audits, compliance checks, retail evaluations, or multi-location assessments,...