Accessory Product Knowledge Checklist
Covers sales consultant knowledge, feature explanation, compatibility, warranty coverage, installation process, pricing, and objection handling.
Sample Audit Programs
For the complete checklist, and scoring criteria download the file
1. Can sales consultants accurately describe the key features and customer benefits of the top 10 accessories by revenue for the model range they sell?
2. Is vehicle compatibility confirmed by the consultant before recommending any accessory — ensuring the accessory fits the specific model, year, and variant in question?
3. Are consultants aware of the warranty terms for each accessory category — distinguishing between OEM-backed warranty and dealer-provided guarantee — and able to communicate this accurately to customers?
4. Can consultants explain the installation process for key accessories — whether dealer-fitted, self-fit, or requiring specialist installation — including typical fitment time?
5. Are consultants trained on the care and maintenance requirements for accessories that require periodic attention (e.g., roof racks that require re-torquing, coating products that require top-up)?
6. Is pricing knowledge current — with consultants able to quote accessory prices accurately without needing to check each time — and is pricing consistent with the current published price list?
7. Can consultants handle common accessory objections (price, necessity, 'I can get it cheaper elsewhere') with accurate product knowledge and value-based responses?
8. Is accessory product knowledge formally assessed at defined intervals, with consultants who score below the required threshold given targeted training?
9. Are consultants updated on new accessory launches, product changes, and compatibility updates as they occur — not only through periodic training cycles?
10. Are consultants trained to identify upsell opportunities within accessories — for example, recommending a full protection package when a customer inquires about floor mats?
Customizable Audit Programs to Suit Your Business Needs
Our flexible system allows you to create tailored question lists, group them into meaningful programs, and ensure compliance across various departments. Preview sample programs and question lists to understand how you can elevate your auditing process with ease.