Built from the field. Refined for
The industry.
AutoSmart wasn’t built in a boardroom. It was built by people who had spent years doing field audits and knew exactly what wasn’t working.
Our Founder Story
When I first worked with audit teams, I realized the problem wasn’t the audit itself. It was the prep, coordination, and the fact that data reached leadership weeks too late.
Existing tools didn’t fit automotive workflows, so we built AutoSmart for field teams. Today, it helps OEM teams cut audit cycles from weeks to days with real-time visibility.
Naseef Umar
- CEO & Founder
What Naseef saw in the field
Working alongside experienced field teams, Naseef watched time disappear into prep, coordination, and paperwork, before an audit even began. Leadership was making decisions on data that was already three weeks old. A broken process that everyone accepted, because there was nothing better.
Why existing tools failed
Every generic tool on the market treated automotive dealer audits like any other checklist exercise. They ignored the complexity of large dealer networks, multi-market rollouts, and the specific workflows of the Automotive industry.
How AutoSmart was built to solve it
Naseef started his career as auditor on the ground. He understood how cumbersome it was to conduct such audits in the real world and decided to work backwards. Every feature – from offline mobile support to drill-down dashboards – was built around how automotive field teams actually operate.
Where AutoSmart is today
AutoSmart is now trusted by OEM field teams across 15+ markets, helping automotive organisations cut audit cycles from weeks to days — and giving leadership the real-time visibility they never had before. Dealer groups that once ran on spreadsheets and WhatsApp threads have replaced their manual processes for good.
Our Team
Naseef Umar
CEO & Founder
Naseef drives the vision and ensures AutoSmart is built around real field need
Ejaz Muhammed
CTO & Founder
Ejaz leads the tech, building a reliable and scalable platform for field teams.
Ishaq Bhat
CRO & Co-Founder
Ishaq drives growth, bringing AutoSmart to the right customers and markets.