Built by auditors, for every team that audits a network

Our story

From the field, not a boardroom

1. 01

   What we saw in the field

   I have been on both sides, conducting audits in the field and presenting findings to management. And one thing I noticed was how much time we spent on everything other than actually improving dealerships.

   We would spend days preparing for visits, collecting evidence, updating Excel sheets, and putting together PowerPoint reports. By the time management saw the findings, the information was already weeks old.

   But the biggest frustration was going back to the same dealership a few months later and finding the same problems again. We were identifying issues, but somewhere between reporting, assigning responsibility, and following up, things were getting lost.

   That was the gap I wanted to solve.

2. 02

   Why existing tools failed

   At the time, a lot of teams were still depending on paper forms, Excel sheets, and manual reporting. There were a few generic form-building and checklist tools available in the market, but none of them really fit the way we operated in the automotive industry.

   Managing audits across hundreds of dealerships, tracking corrective actions, assigning responsibilities, and following up on improvements required much more than just filling out a digital form. We needed something built around how automotive field teams actually work.

3. 03

   How we built it

   When we started building AutoSmart, we were clear about one thing. We didn’t want to build just another auditing tool. We wanted to solve the problems we had experienced ourselves.

   We looked at the entire process, from planning an audit and conducting visits to reporting findings, assigning responsibilities, and tracking improvements.

   Every feature was built with a practical question in mind: Will this make life easier for the auditor? Will it help the dealership take action? Will management have better visibility into what’s happening across their network?

   That’s how AutoSmart Audit took shape. Not just as a tool to conduct audits, but as a system to make sure the findings actually lead to improvements.

4. 04

   Where we are today

   What started as an idea to solve the challenges I faced as an auditor has now grown into a platform used by teams across more than 35 countries.

   Today, audits that once took weeks can be completed in days. Teams spend less time on paperwork and reporting, while management gets better visibility into what’s happening across their network.

   We started with automotive OEMs and dealership networks because that’s the industry we knew best. But over time, we realized that the same challenges existed in other businesses operating across multiple locations.

   Today, AutoSmart is also used across fuel stations, service centers, lube and tyre retailers, and convenience stores.

   And we’re still building, learning from our customers and improving the platform to solve the real challenges they face on the ground.