Who they are
About MG Motors MEA
MG is a name that speaks for itself in the automotive world. MG-SAIC Motors MEA, headquartered in Dubai, UAE, builds on that legacy, emerging as a leading force and a defining presence in the Middle East and Africa’s automotive landscape. Being the central authority for MG distributors across the region, they have over 11 distributors, delivering exceptional sales and after-sales services. In 2023, their commitment to quality and innovation earned them a coveted spot amongst the top five best-selling car manufacturers in GCC, thereby reinforcing their position as one of the fastest-growing car brands anywhere.
Before AutoSmart
The challenge
For MG Motors MEA, handling audits with old pen and paper methods was tough and slow. In our first meeting, we went into detail to see the scope of their problem. Here is a more detailed breakdown of what made their auditing process so complex, expensive, and crippling, which cost them money as well as efficiency:
Time-Consuming Travel
It took up to 7 days for MG MEA to complete an audit by using the traditional pen and paper method.
Communication Gaps
The people-oriented approach faced so many problems with communication and clarity about ongoing operations.
Resource-Intensive
Each audit took about 56 man-hours per facility, leading to higher costs and decreased efficiency.
Difficulty in Data Management
It was a complex task to change all the Excel data into a dashboard and then to PPTs.
How we worked
What we did together
At AutoSmart, understanding our customers’ challenges is our top priority. We held several meetings with the MG team to thoroughly grasp their issues and determine how our solution would best fit their workflow. Based on intensive discussions and feedback from MG, we integrated our system into their processes within a week. We also made tailored adjustments to our application, enhancing their productivity by up to 10 times.
The outcome
The results
85%
Less time per facility audit
600%
More facility audits
5–7 days → 1
Audit duration
MG has taken the boring out of audits, turning them into a quick, efficient, and even enjoyable practice. They went all digital with AutoSmart Audit and got rid of the former manual process, replacing it with a modernised system that takes care of the business in no time at all.
What changed
- Facility audits increased by 600%, while audit duration was reduced from 5-7 days to one day only.
- Eliminated the need for Excel and PPT files for meetings and reports.
- Their audit is now more process-oriented than person-oriented, thus improving its credibility.
- MG MEA uses a real-time dashboard to discuss and support standards with distributors, simplifying the identification of improvement areas with its “top failed question” feature.
- MG introduced a self-audit process for distributors, capturing full evidence in the system: images, issues, and action plans.
- Transparency led to better planning, which prompted MG to design an incentive program for their distributors based on their audit scores aimed at boosting efficiency.
