Industry Insights

Industry Insights for dealer and retail networks

Research and points of view on how the best networks set standards, run audits and fix what they find. Built from the field, written to be used.

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Latest paper

Latest paper · Passenger vehicles

Two Lenses, One Customer

What audits and mystery shopping each see in the car dealership, what each one misses, and how the best-run networks use both.

  1. Audits check that the standard is in place. Mystery shops check that it reaches the customer.
  2. Each has blind spots the other covers: audits see the facility, equipment and records; shops see behaviour on an ordinary day.
  3. When the two disagree, the disagreement is the finding, and each kind of disagreement needs a different fix.
  4. The best-run networks connect them: one standard, two lenses, one action loop.

Naseef Umar · 26 min read

How we write these papers

Written from the field, for the field

  • From the field

    Built on AutoSmart’s work with dealer standards programmes across passenger-vehicle, two-wheeler and commercial-vehicle networks, and on published industry research.

  • Anonymous by design

    No brand, network, dealer or person is identified. Figures from our work are ranges across many networks, never one company’s results.

  • Practical

    Every section ends with something to take back to your own network, and every paper ends with a 90-day plan.

  • Free to share

    Read every paper in full here or download the PDF, no form to fill in. Share it freely with attribution.

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