Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
Managing a dealer network has always been a resource-intensive operation. For Original Equipment Manufacturers (OEMs), dealer principals, and audit managers, one persistent concern is: Do we need to increase headcount just to run effective dealer audits? The...
With electric vehicles, digital showrooms, and customer expectations evolving faster than ever, it’s no longer enough for automotive brands to just meet the bare minimum. Quality control, consistency, and compliance are now core drivers of brand loyalty and...
Do your manual automotive dealer audits lack consistency, compliance, and efficiency? Managing multiple dealer networks through manual audits can be overwhelming, making your process time-consuming and error-prone. Introducing our dealer audit management software, a...