Nissan’s Retail Environment Design Initiative (NREDI) is a global program aimed at redefining how its dealerships look and function. Originally launched as NREDI 2.0, this initiative was created to modernize showrooms, improve the customer experience, and align dealership spaces with the brand’s forward-looking identity.

What is the Purpose of NREDI

NREDI is Nissan’s response to changing customer expectations in automotive retail. People now look for transparency, digital engagement, comfort, and efficiency when visiting a dealership. The traditional showroom model no longer meets those needs. NREDI was developed to address this, offering a standard design that makes dealerships more welcoming, consistent, and aligned with Nissan’s innovative image.

The goal is to ensure that whether a customer walks into a Nissan showroom in Asia, Europe, the Americas, or the Middle East, they encounter a space that reflects the brand’s modern values.

Key Features of NREDI 2.0

• Open, Transparent Layout
• Dedicated Delivery and Consultation Spaces
• Customer-Centered Lounge Areas
• Digital Experience Zones
• Efficient Service Layout
• Technology Integration

Impact of NREDI

NREDI has contributed to positive results in several key areas:

Customer Trust

Transparency is a major benefit. Customers can watch their cars being serviced, check timelines on digital displays, and explore vehicle options using interactive tools. This visibility builds confidence in the dealership’s integrity.

Comfort and Engagement

Whether it’s waiting for service or discussing a purchase, customers are now in spaces that are welcoming and well-equipped. The environment encourages them to stay longer, engage more with the brand, and feel at ease.

Improved Efficiency

The design enhances dealership workflow. Sales consultations are more focused on dedicated rooms. Express service improves throughput. Staff can use digital tools to track service progress or assist with sales more efficiently, saving time and improving customer flow.

Stronger Brand Image

Modern showrooms position Nissan as a tech-forward brand. In emerging markets especially, well-designed dealerships act as brand ambassadors, helping reshape perceptions and attract new audiences. Some showrooms even serve as event spaces for community engagement or product launches.

Higher Satisfaction Scores

Dealerships that adopted NREDI have often seen improvements in key metrics like CSI and SSI. Customers report better experiences due to improved ambience, faster service, and more useful amenities.

Sustaining Standards with AutoSmart Audit

Implementing and maintaining a new design is really a major challenge. This is where digital tools like AutoSmart Audit come into play. These tools help ensure NREDI standards are consistently met through regular checks and ongoing updates.

Daily Operational Checks

AutoSmart Audit provides a checklist system for dealership managers. They can verify that all things are in place, and all features are functioning correctly. It ensures a consistently high level of presentation.

Service Performance Tracking

The tool can monitor service timelines to ensure express bays are meeting efficiency targets. Managers can review sample cases, identify bottlenecks, and adjust staff or processes as needed. Real-time customer feedback through surveys can also be integrated.

Technology Maintenance

With so many digital elements in NREDI showrooms, regular checks are vital. AutoSmart Audit can schedule updates and ensure all software is current, whether it’s the personalization screen or staff tablets. Any issues can be flagged and assigned for quick resolution.

Staff Readiness

Audit tools also help ensure employees are prepared. Quick knowledge tests, role-based training confirmations, or refreshers on product features can be logged and tracked.

Data-Driven Improvements

Over time, the platform highlights recurring issues or trends, helping managers take proactive steps. 

Conclusion

NREDI is more than a design concept, it’s a full reimagining of the dealership experience for Nissan customers worldwide. With its clean, modern look, digital tools, and customer-friendly features, it positions Nissan showrooms as places people want to visit, not just where they go out of necessity. Combined with tools like AutoSmart Audit, dealerships can maintain these high standards consistently, making each visit a reflection of the brand’s promise of innovation, trust, and care.

Disclaimer

This content is only for informational purposes and AutoSmart Audit is not in affiliation with or endorsed by Nissan.