Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
Most warranty audit checklists fail for a boring reason: they're built by the OEM's warranty team, for the OEM's warranty team, and then handed to dealerships as something to comply with rather than something to actually use. The result is predictable a checklist that...
If you run warranty operations for an OEM, you already know the basic mechanics: a dealer submits a claim, the OEM pays it, and somewhere in between, a job card is supposed to justify the cost. What most networks don't have a clean answer for is how often that...
Most warranty cost conversations start at the claim level — approval rates, clawbacks, dealer scorecards. Job cards rarely come up until something's already gone wrong. That's backwards. The claim is just the output. The job card is where the actual repair, the actual...