Marketing Campaign Execution Checklist
Covers campaign rollout, dealer participation, offer communication, POSM placement, digital alignment, lead capture, and reporting.
Sample Audit Programs
For the complete checklist, and scoring criteria download the file
1. Was the campaign activated at the dealership within the rollout window specified by the central marketing team?;
2. Did the dealer confirm participation and readiness ahead of the campaign go-live date, rather than activating reactively after launch?;
3. Were all campaign-eligible departments (sales, service, parts, as applicable) briefed and activated in parallel, not just the lead department?;
4. Is a rollout completion confirmation submitted by the dealer to the marketing team within the required timeframe?;
5. Is POSM placed in the exact locations specified in the campaign rollout guide, not substituted with prior campaign positions?;
6. Are all required POSM elements (banners, standees, counter cards, digital assets) present, with none missing from the kit?;
7. Is the campaign offer being communicated to customers using the approved script or talking points, rather than an informal paraphrase?;
8. Are staff able to correctly state the offer validity period and eligibility criteria when asked during the visit?;
9. Is the campaign live on the dealership's local digital channels (social media, WhatsApp broadcast, local website page) within the rollout window?;
10. Are QR codes, landing pages, or digital lead forms associated with the campaign tested and functional at the dealership?;
Customizable Audit Programs to Suit Your Business Needs
Our flexible system allows you to create tailored question lists, group them into meaningful programs, and ensure compliance across various departments. Preview sample programs and question lists to understand how you can elevate your auditing process with ease.