Accessory Sales Performance Checklist
Covers accessory penetration, revenue per vehicle, model-wise sales, consultant-wise performance, stock movement, and lost opportunity tracking.
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1. Is accessory penetration (percentage of vehicles sold or serviced with at least one accessory) tracked on a weekly and monthly basis?
2. Is accessory revenue per vehicle sold tracked separately for new vehicles and used vehicles, allowing performance to be assessed by vehicle type?
3. Is model-wise accessory performance tracked, identifying which models generate the highest and lowest accessory attachment rate?
4. Is consultant-wise accessory sales performance tracked, with individual performance compared against the dealership average and network benchmark?
5. Are top-performing consultants in accessory sales identified and their approaches shared with the team through peer coaching or structured sharing?
6. Are underperforming consultants identified and provided with targeted coaching — role play, objection handling training — rather than only receiving performance data?
7. Is accessory stock movement tracked as a leading indicator of sales performance, identifying which items are moving well and which are stagnant?
8. Is accessory revenue tracked against the target set at the start of each period, with variance analysed by product category, model, and consultant?
9. Are lost accessory sales (accessory discussed but not purchased) tracked and categorised by reason, providing data for both coaching and product range decisions?
10. Is accessory upsell conversion rate (accessories presented versus accepted) tracked, distinguishing between low presentation rate and low conversion rate as different performance problems?
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