Marketing Asset Management Checklist
Covers availability of approved creatives, brochures, videos, images, campaign guides, dealer access, version control, and outdated asset removal.
Ejemplos de programas de auditoría
Para consultar la lista de comprobación completa y los criterios de puntuación, descarga el archivo
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1. Are current brochures, creatives, and campaign guides for all active models and offers available to the dealership without delay?;
2. Have all locally used marketing assets (creatives, images, videos) been formally approved by the central marketing team before use?;
3. Are video and digital assets (product films, social content) provided in the correct format and resolution for the dealership's intended use (screen, social, print)?;
4. Is a complete campaign guide (usage instructions, placement requirements, do's and don'ts) provided alongside every asset pack?;
5. Do relevant dealership staff have working access to the central digital asset library or distribution platform?;
6. Is a defined process in place for dealership staff to request assets not already available in the standard distribution pack?;
7. Are asset downloads or distributions logged, allowing the marketing team to confirm which dealers have received current materials?;
8. Is technical support available to dealership staff who encounter issues accessing or using distributed digital assets?;
9. Is each asset clearly labelled with a version number or date, allowing staff to confirm they are using the current version?;
10. Is there a single source of truth (one platform/folder) for current assets, rather than multiple unsynchronised distribution channels?;
Programas de auditoría personalizables que se adaptan alas necesidades de tuempresa
Nuestro sistema flexible te permite crear listas de preguntas personalizadas, agruparlas en programas bien definidos y garantizar el cumplimiento normativo en los distintos departamentos. Echa un vistazo a los ejemplos de programas y listas de preguntas para descubrir cómo puedes mejorar tu proceso de auditoría con facilidad.