Marketing Campaign Execution Checklist
Covers campaign rollout, dealer participation, offer communication, POSM placement, digital alignment, lead capture, and reporting.
Ejemplos de programas de auditoría
Para consultar la lista de comprobación completa y los criterios de puntuación, descarga el archivo
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1. Was the campaign activated at the dealership within the rollout window specified by the central marketing team?;
2. Did the dealer confirm participation and readiness ahead of the campaign go-live date, rather than activating reactively after launch?;
3. Were all campaign-eligible departments (sales, service, parts, as applicable) briefed and activated in parallel, not just the lead department?;
4. Is a rollout completion confirmation submitted by the dealer to the marketing team within the required timeframe?;
5. Is POSM placed in the exact locations specified in the campaign rollout guide, not substituted with prior campaign positions?;
6. Are all required POSM elements (banners, standees, counter cards, digital assets) present, with none missing from the kit?;
7. Is the campaign offer being communicated to customers using the approved script or talking points, rather than an informal paraphrase?;
8. Are staff able to correctly state the offer validity period and eligibility criteria when asked during the visit?;
9. Is the campaign live on the dealership's local digital channels (social media, WhatsApp broadcast, local website page) within the rollout window?;
10. Are QR codes, landing pages, or digital lead forms associated with the campaign tested and functional at the dealership?;
Programas de auditoría personalizables que se adaptan alas necesidades de tuempresa
Nuestro sistema flexible te permite crear listas de preguntas personalizadas, agruparlas en programas bien definidos y garantizar el cumplimiento normativo en los distintos departamentos. Echa un vistazo a los ejemplos de programas y listas de preguntas para descubrir cómo puedes mejorar tu proceso de auditoría con facilidad.