Product Launch Readiness Checklist
Covers launch branding, vehicle display, staff briefing, brochures, digital content, campaign material, media support, and dealer readiness.
Sample Audit Programs
For the complete checklist, and scoring criteria download the file
1. Is launch-specific branding (banners, ceiling danglers, floor graphics) installed in the showroom ahead of the public launch date?;
2. Is the new model displayed in a dedicated, prominent position consistent with the launch display guideline?;
3. Is the launch vehicle clean, fully equipped per the showcase specification, and free from protective coverings during showroom hours?;
4. Is the price tag and specification sheet for the new model current, accurate, and matching the variant on display?;
5. Have sales staff completed product training on the new model before the public launch date?;
6. Can sales staff demonstrate accurate knowledge of new model features, pricing, and variants when checked at random?;
7. Have service and parts staff been briefed on any new model-specific service requirements or parts availability ahead of launch?;
8. Is a launch FAQ or talking points document distributed to frontline staff to ensure consistent customer messaging?;
9. Are printed brochures for the new model available and stocked at the dealership ahead of the launch date?;
10. Is digital content (website page, social media assets) for the new model live and accurate at the time of launch?;
Customizable Audit Programs to Suit Your Business Needs
Nuestro sistema flexible le permite crear listas de preguntas personalizadas, agruparlas en programas significativos y garantizar el cumplimiento en varios departamentos. Vea una vista previa de los programas de muestra y las listas de preguntas para comprender cómo puede mejorar su proceso de auditoría con facilidad.